bARBARA Í gONGINI s/s preview
Collection SS10 is a correlation between functional clothing and shape-experiments. The composition of this collection, as the previous, is dual, and apart from the functional basic wear, the fundamental idea in this concept is A): to create clothes with multiple applications and B): to recycle existing designs in new interpretations. Catchwords; Raw, edgy, unisex, basic, and extreme.
bARBARA Í gONGINI is a Nordic brand based in Denmark.
The aim of the company is to create Nordic clothing based on a conceptual approach to the process, where experiments with forms provide the setting for the visual motive in the design. bARBARA Í gONGINI creates clothing, which is at the leading edge of the trade. bARBARA Í gONGINI furthermore participates very actively in the artistic debate in the Nordic countries. During the work, interdisciplinary co-operation with other artists within music, photography, film, etc, is emphasized and this co-operation nourishes inspiration during the design process itself. bARBARA Í gONGINI comprises two lines of womenswear: I-rEguLar and rEguLar. The collection represents these two extreme points, but must be seen as a coherent whole.
I-rEguLar is the creative part of the two lines where play and experiments are tested based on varying themes and it is here that art and design meet. The results of the above process form the basic elements in the other part of the collection and present the subtle profile of the brand. rEguLar is a simplification of the above and is the more commercial line of the collection and the purpose is to create a more basic line of womenswear with a very personal and original expression of form. The collections are released twice a year.
High quality and artistic responsibility comprises all parts of the processes. This contributes to local and global responsibility towards our customers for our products. It is not the aim of bARBARA Í gONGINI to market its products through many sales channels, but the company would rather like to be represented in the most exclusive concept-boutiques all over the world.
sources: bARBARA Í gONGINI and Notjustalabel