www.ilsistemadeglioggetti.it
“We need to acknowledge that the concept of collection (from Latin colligere = to chose, to pick) is far from the concept of accumulation. The most basic level is the accumulation of materials: e.g. the hoarding of old papers, stockpiling of food… then comes the serial accumulation of identical objects. Collecting tends towards the cultural… while maintaining their own interrelation, the collected objects introduce social exteriority, human relations, into process.”
J. Baudrillard, THE SYSTEM OF OBJECTS, 1968
Caterina Coccioli, Anna Lottersberger and Alessandro Manzi are the founding designers of IL SISTEMA DEGLI OGGETTI.
They got to knew each other in 2002, sharing the passion for iconic-dresses, symbols of fashion, the ‘uniforms’, the quest for particular fabrics and yarns, for texture and deep colors.
After 6 years Caterina Anna e Alessandro realized their vision into the fashion brand IL SISTEMA DEGLI OGGETTI.In 2009 Caterina Anna e Alessandro presented the first Collection both for Men and Women, in partnership with a network of Italian craftsmen.
THE BRAND IMAGINE
IL SISTEMA DEGLI OGGETTI literally “The system of objects” owes much to the homonym book of 1968 from Jean Baudrillard.The symbol and logo of the brand must be a flint, the first man-made object of history.
THE VALUES
The mission of IL SISTEMA DEGLI OGGETTI is to build a ‘system’ of fashion icons, re-inventing and re-proportioning the historical ones: parka, biker jacket, kimono, blazer, with the typical designers methodology.
IL SISTEMA DEGLI OGGETTI has three primary values:
. Everyday uniform: daily recurrences, tainted by codes and technical features from uniform world, over the army meaning. No ‘Mess dress’, no need of ceremonies or special occasions. Fascinating ordinary: daily nature is fascinated by the extraordinary elaboration of proportions, fabrics, colors, printings, seams and
other finishing. The history of the single item merges with the personality of the purchaser, emphasizing his own well-being and fulfillment. Sex- Sense : universal garments-patterns, due to male and female physique, elating the body without exhibitionism or useless eccentricity.
IL SISTEMA DEGLI OGGETTI introduces itself as a young contemporary brand, high-end positioning for a target of male/female adults, completely aware, with a personal and full-grown style, searching for an easy feeling. The collection is for people who want eternal garments, to be proud and enthusiastic of.
S/S 2011 WOMEN COLLECTION LOOKBOOK
photographer : Jacopo J Moschin
stylist : Ivan Bontchev
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