www.ontfront.com
As seasons shift year-round, men’s style changes and newer styles develop. Introducing their new looks for 2013; Amsterdam’s OntFront Store created a photographic series in which a generation of men pushes the revival of classic styles and represent the OntFront creed: “Tailored and Streetwise”. As Dutch actor Sergio Hasselbaink and Mike Verhagen pay their respect to Amsterdam’s long cultural history; they radiate “dapperness” in OntFront’s newly designed attire.
The series mainly contains of the newest garments within OntFront’s clothing line. Fabrics of the current collection are classic tweed, wool, jersey, velour, cotton and leather. All garments are crafted with care and created in limited numbers of 150 pieces per style. Details in the overall looks are completed by adding other brands that are available at the OntFront store: Bailey, Pasotti Ombrelli, Knits & Knotts, Brixton, Retrosuperfuture, Amsterdam shoe co, L’ecole National, NUNC & Flybird. By creating this series, the collective behind the OntFront clothing line proudly display their vision in modern-day menswear.
Text by Safi Graauw (Cavemen)
Pictures by Dim Balsem, taken in the Haarlemmerbuurt, Amsterdam.
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