SARAFAN, founded in August 2009, is a showroom based in Tel-Aviv. The founders of SARAFAN, Ayelet sacher & Sivan Flysher, previously from foreign fields to fashion (Ayelet has Ph.D. in Biochemistry and Sivan is a lawyer) but both are a true a cosmopolitan fashion connoisseur, have decided to fulfill there vision - to give the international scene a snapshot of Tel- Aviv’s upcoming avant garde fashion scene.
As we see it, Tel Aviv of the past few years is a place where a passionate love of fashion and art and a constant exploration of collective identities meet -- a city filled with ambition, talent and tremendous energy. That feeling is what we want to present.
SARAFAN presents a precise selection of innovative fashion designers ranging from Avant-garde and cutting edge fashion to Progressive Street wear.
SARAFAN adopted the concept of "showroom guerilla" - located in Tel Aviv but at least twice a year, exhibits in trade shows / private showrooms held during international fashion weeks, in order to present its labels for progressive boutiques around the world.
SARAFAN had already exhibited in Paris, Berlin & NY Fashion weeks.

SARAFAN specialize solely in high-quality collections from professional designers with international selling potential.


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